Reaching Passive Candidates
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Reaching Passive Candidates
When an Agency Should Recommend Mail for a Role That Job Boards Have Not Closed
Recruitment marketing agencies should recommend direct mail when a defined licensed or certified role remains open because qualified people...
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Reaching Passive Candidates
What Passive Candidates Need Before They Trust a New Employer
Passive licensed healthcare candidates need a credible, specialty-relevant reason to consider a new employer before they take the next step....
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Reaching Passive Candidates
Your Job Posting Is Competing for Search Intent You Do Not Own
Job postings largely reach people who are already searching. Learn how selecting an audience by license type, specialty, and geography can h...
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Reaching Passive Candidates
Why an Apprenticeship Needs Recruitment Marketing Before It Has Open Jobs
Apprenticeship marketing should begin before applications open, giving potential candidates time to discover the pathway, understand it, and...
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Reaching Passive Candidates
Hiring Engineers for a New Facility, Project, or Technical Expansion
Targeted direct mail can help employers make a new facility, project, or technical expansion visible to engineers and technical professional...
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Reaching Passive Candidates
What to Include in a Paramedic Recruitment Landing Page After the QR Scan
A paramedic recruitment landing page should match the QR mailer, explain the role in practical terms, and make one next step easy for qualif...
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Reaching Passive Candidates
A Hiring Event Promotion Plan for Engineers and Skilled Technical Professionals
A hiring event for engineers and skilled technical professionals needs more than a job-board post to reach already-employed candidates. This...
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Reaching Passive Candidates
How to Keep the Agency Brand and Employer Brand Clear on One Mail Piece
Recruitment marketing agencies can keep their own brand and the employer brand clear on one mail piece by assigning each a defined role. Thi...
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Reaching Passive Candidates
The Candidate You Cannot Reach by Waiting for an Application
Hospital HR and talent acquisition teams cannot reach qualified, already-employed licensed professionals simply by waiting for an applicatio...
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Reaching Passive Candidates
Should You Buy a Mailing List or a Managed Recruiting Campaign?
A mailing list provides audience data, while a managed recruiting campaign combines precise audience targeting with creative, personalized d...
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Reaching Passive Candidates
How to Pair Employer Branding With a Specialty-Specific Recruiting Message
Hospital and health-system talent teams can make a direct mail recruiting message more relevant by pairing recognizable employer branding wi...
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Reaching Passive Candidates
What to Report When a Candidate Scans but Does Not Apply
A QR scan is measurable engagement, not a completed application. This workflow helps healthcare hiring teams report scan activity accurately...
