RecruitCard Blog
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Reaching Passive Candidates
How Agencies Can Reach Passive Licensed Candidates Without Building a Mail Operation
Recruitment marketing agencies can add personalized direct mail for passive licensed candidates through a managed white label service, witho...
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Reaching Passive Candidates
The Case for a Second Recruiting Channel After the Posting Stalls
When a healthcare posting stalls, a targeted direct mail campaign can add a way to reach qualified, already-employed professionals who may n...
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Reaching Passive Candidates
The Job Board Funnel Has a Built In Stopping Point
Job boards capture people who are actively searching, but qualified licensed professionals may never enter that funnel. Targeted direct mail...
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Reaching Passive Candidates
The Specialty Is the Message, Not Just a Filter
Specialty focused recruiting mail works best when the audience, card message, employer brand, and next step all reflect the same role. Learn...
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Reaching Passive Candidates
When an Agency Should Recommend Mail for a Role That Job Boards Have Not Closed
Recruitment marketing agencies should recommend direct mail when a defined licensed or certified role remains open because qualified people...
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Reaching Passive Candidates
What Passive Candidates Need Before They Trust a New Employer
Passive licensed healthcare candidates need a credible, specialty-relevant reason to consider a new employer before they take the next step....
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Reaching Passive Candidates
Your Job Posting Is Competing for Search Intent You Do Not Own
Job postings largely reach people who are already searching. Learn how selecting an audience by license type, specialty, and geography can h...
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Reaching Passive Candidates
Why an Apprenticeship Needs Recruitment Marketing Before It Has Open Jobs
Apprenticeship marketing should begin before applications open, giving potential candidates time to discover the pathway, understand it, and...
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Reaching Passive Candidates
Hiring Engineers for a New Facility, Project, or Technical Expansion
Targeted direct mail can help employers make a new facility, project, or technical expansion visible to engineers and technical professional...
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Reaching Passive Candidates
What to Include in a Paramedic Recruitment Landing Page After the QR Scan
A paramedic recruitment landing page should match the QR mailer, explain the role in practical terms, and make one next step easy for qualif...
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Reaching Passive Candidates
A Hiring Event Promotion Plan for Engineers and Skilled Technical Professionals
A hiring event for engineers and skilled technical professionals needs more than a job-board post to reach already-employed candidates. This...
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Reaching Passive Candidates
How to Keep the Agency Brand and Employer Brand Clear on One Mail Piece
Recruitment marketing agencies can keep their own brand and the employer brand clear on one mail piece by assigning each a defined role. Thi...
